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project:hotornot [2016/04/09 12:24] – [Hot or not for solar - Energy customer profiling made easy] erwinsaegesser | project:hotornot [2016/04/10 15:51] – [Hot or not for solar - Energy customer profiling made easy] erwinsaegesser | ||
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===== Hot or not for solar - Energy customer profiling made easy ===== | ===== Hot or not for solar - Energy customer profiling made easy ===== | ||
- | Want to know who's hot for putting a solar power system of his roof? | + | > **Want to know who's hot** for putting a solar power system of his or her roof? |
- | Why spending | + | > **Why spend unnecessary amounts of dollars** for unspecified and misdirected marketing |
- | We know your next solar customer! | + | > We know **your next solar customer**! |
- | --------------- | ||
- | Our mission is to help increasing the penetration of renewable energy production. | + | ---- |
- | --------------- | ||
- | For energy service providers and utilities | + | ===Mission=== |
- | who want to target specific (solar-)prospects | + | |
- | our product "hot or not for solar" | + | |
- | is a energy customer profiling service | + | |
- | Further potential customers: | + | **Our mission is to help increase the penetration of renewable energy production** |
- | Public institutions such as Cantons and Municipalities | + | |
- | Planning and engineering companies / product developers | + | |
- | Main case: As a " | ||
+ | ===Value proposition=== | ||
- | Service: | + | > For **energy |
- | -Generation of individual (energy) persona profiles based on social economic | + | |
- | -Prioritized action | + | |
- | ===== Data ===== | + | |
- | | + | >> Simplified: For **utilities** who want to target specific solar prospects, **hot or not for solar** uses social |
- | ===== Team ===== | + | >>> |
- | * [[user: | + | ===Main User-Story=== |
- | * [[user: | + | |
- | | + | As an energy service provider I want to know which prospects have an affinity for installing a solar system so that I can run personalized and focused marketing/ |
+ | |||
+ | ===Further potential customers are=== | ||
+ | |||
+ | | ||
+ | * Planning and engineering companies / product developers how want to develop and sell new products | ||
+ | |||
+ | |||
+ | ===== Background Information about the project ===== | ||
+ | |||
+ | === Data === | ||
+ | |||
+ | BEN Energy (https:// | ||
+ | |||
+ | For detailed information see here: [[project: | ||
+ | |||
+ | === Goal === | ||
+ | |||
+ | The main goal of our project was to test whether social demographic and economic information is a value add in order to determine potential new solar customers. For background information about the business goals see section **Value proposition**. | ||
+ | |||
+ | === Method === | ||
+ | |||
+ | In order to test the hypothesis the team used **Microsoft Azure machine learning** and **R** (both using random forest algorithm). Furthermore the teams tested which attributes have most influence on the results. In parallel | ||
+ | |||
+ | Finally the team concluded the project by creating a website to showcase the machine learning result as well as the business view. | ||
+ | |||
+ | === Results / Findings === | ||
+ | |||
+ | The team was able to derive a specific list of customers with an affinity for solar. Based on the results it came to the conclusion that social demographic and economic play a secondary role though. However, with a larger and probably more accurate set of information, | ||
+ | ===== Team ===== | ||
+ | |||
+ | * Paul Affentranger / affentranger@afca.ch | ||
+ | * Christian Eggenberger / eggenberger@afca.ch | ||
+ | * Moritz Kulawik / moritz.kulawik@lu.ch / [[user: | ||
+ | * Claire-Michelle Loock / claire-michelle.loock@ben-energy.com | ||
+ | * Urs Mändl / urs.maendli@energie360.ch | ||
+ | * Derrick Oswald / derrick.oswald@9code.ch | ||
+ | * Erwin Sägesser / erwin.saegesser@nis.ch / [[user: | ||
===== Links ===== | ===== Links ===== | ||
- | [[project: | + | * [[project: |
+ | * [[project: | ||
+ | * [[project: | ||
+ | * [[project: | ||
+ | |||
+ | {{tag> |